Instinct Pick the Brain Podcast

Tips for Modern Social Media & Hospital Ownership With Dr. Alex Schechter

Episode Summary

You Asked… Where do I begin with social media for my practice? Founder of Burrwood Veterinary & social media expert, Dr. Alex Schechter, answered. You’re well-versed on viral infections, but what about viral videos? In this episode, Dr. Caleb Frankel interviews Dr. Alex Schechter, founder of Burrwood Veterinary, about the invaluable power of social media in practices. They discuss how Alex has found success in content creation, the benefits of a strong social presence on his practice, and real tips for developing your own social media strategy. Resources: Viral Gen Z slang video: https://www.instagram.com/reel/DOMDlC0jsm4/?igsh=MWZpZGRibXdyamdwNA== Dr. Schechter's LinkedIn: https://www.linkedin.com/in/alex-schechter-aba59bb5/ Burrwood's Instagram: https://www.instagram.com/burrwoodvet/ Burrwood's Facebook: https://www.facebook.com/burrwoodvet/ Where to find us: https://www.instagram.com/instinctscience/ https://www.facebook.com/instinct.science/ https://www.linkedin.com/company/instinct-science/ https://www.youtube.com/@InstinctScience https://instinct.vet/blog/ About the Show: A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products. Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice. Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.

Episode Notes

You Asked… Where do I begin with social media for my practice?

Founder of Burrwood Veterinary & social media expert, Dr. Alex Schechter, answered.

You’re well-versed on viral infections, but what about viral videos? In this episode, Dr. Caleb Frankel interviews Dr. Alex Schechter, founder of Burrwood Veterinary, about the invaluable power of social media in practices. They discuss how Alex has found success in content creation, the benefits of a strong social presence on his practice, and real tips for developing your own social media strategy.

Resources:

Where to find us:

About the Show:

A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.